REACHING MORE PEOPLE INMORE WAYS 2022 DONOR REPORT
460,000 From the very beginning, when it launched its first radio station, EMF’s vision has remained the same: to draw people closer to Christ through the power of media. Now 40 years later, after growing that single radio station into two national radio networks (K-LOVE and Air1), EMF is embarking on a bold new vision: to expand beyond Radio to create and distribute content in Podcasting, Film, Publishing, Live Events and Television. By building on the foundation of broadcast, EMF aims to elevate the power of media across multiple platforms, revealing the Gospel and reaching a whole new generation. Welcome to the growing family of EMF ministries. You are helping to propel this bold vision forward for an even greater impact. Together, we are reaching more people in more ways. PURSUING A BOLD NEW VISION Lauren Daigle Raphael Ruggero from LIFEMARK Brandon Lake Benjamin & Kirsten Watson
A MULTI-PLATFORM MEDIA MINISTRY POWERED BY YOU You may not know it, but you are playing a pivotal role in a media movement that is inspiring and encouraging people across the country and around the world to have a meaningful relationship with Christ. Through your support, prayer and investment in EMF, you are part of something big—bigger than K-LOVE, bigger than Air1 and bigger than anything this ministry could accomplish without you. I’m thrilled to share the bigger picture of what God is doing through the family of media ministries that make up EMF, and I am humbled that all of this was accomplished in the midst of what has been such a financially challenging time for so many. It’s against this backdrop that we thank God for guiding and growing EMF throughout the past 40 years and thank YOU for your faithful partnership as we go further on this mission together. Please join us in celebrating the lives that have been changed and the ways God is using your generosity to share the hope of Jesus with the world. Not to us, O Lord, not to us, but to your name goes all the glory for your unfailing love and faithfulness. Psalm 115:1 (NLT) With gratitude, DEAR DONOR COMMUNITY, Bill Reeves CEO, EMF 2 From the building of the tabernacle in Exodus to the book of Acts in the New Testament, all throughout scripture God’s people have been called to come together, giving according to what is on their heart—with the goal of building something to meet the needs of others. It’s a Kingdom model—an act of worship fueled by generosity. That is what continues to drive EMF today. It is inspiring to see so many giving so generously, moved by their desire to see others reached—one person and one moment at a time. Kerrie & Family, CO David & Family, UT Susie & Family, AZ Courtney, KS Laura & Family, CA Michael & Family, MS Sarah & Family, IN Tammi & Family, OR Rachel & Family, SC Edwin & Family, OH Rebekah, CA Robert & Family, TX Jason & Family, TX Jenise & Family, PA Regis & Family, NV 3 2022 DONOR REPORT |
POWER OF RADIO Reaching people in places no other media can go Even with the rise of the internet, radio continues to be one of the widest-reaching, most accessible mass media formats on the planet. Available everywhere on broadcast and digital—24/7, 365, radio has the unique ability to reach around the world, uniting a global community where DJs, artists and listeners can connect through a shared experience of music and stories. Through EMF’s broadcast and streaming networks, people are being reached around the globe with the transformative power of the Gospel. FEATURED ARTIST: Blessing Offor THE 4 Fueling the Ministry to go further 9adio is at the root of where EMF began. :ince launching its first station in 1982, EMF has been the engine behind the growth and development of the K-LOVE and Air1 radio networks. Driven by the mission to help draw people closer to Christ through media, EMF has grown in breadth and depth over the last 40 years. Now with more than 1,100 signals across the country, EMF has become the largest Christian music radio broadcaster in the world. With a passionate desire to reach even more people, EMF is now partnering with other radio ministries to help carry their unique programming formats into new cities. BOOST Radio is reaching a whole new generation with its unique Christian hip-hop format by broadcasting from EMF’s existing radio towers—all made possible by the generosity of people like you. Skip from K-LOVE’s Morning Show with Skip & Amy Lauren from Air1’s Afternoon Show with CJ & Lauren RADIO 5 2022 DONOR REPORT |
WELCOME CARLOS With your support, we welcomed a new DJ this year: Carlos Aguiar. K-LOVE app downloads 330, 000 EMF’s K-LOVE network turned 40 this year! Explore more of the K-LOVE story and what God has done! 4o YEARS LIFE-CHANGING “I’ve been listening to K-LOVE for 5 years. I was in a dark place all those years ago, and K-LOVE has literally been life-changing.” KOAY, MALAYSIA Increasing the Reach of Radio EMF’S TOTAL REACH new signals 26 total signals 1,1O9 LEARN MORE theklovestory.com 6 Without needing to rely on advertising for support, nearly 54 minutes of every hour are filled with worship music playing across the airwaves—all because of your generosity! 54+ WELCOME MARY With your support, we welcomed a new DJ this year: Mary O’Brien. TRANSFORMATIVE “I found Jesus in the Texas women’s prison system. Air1 changed my life! I can proudly say that my name is now written in the Lamb’s Book of Life.” HEATHER, TX Air1 app downloads 84, 000 AIR1 K-LOVE BOOST avg. weekly listeners* avg. weekly digital listeners* 17 MILLION 700,000 *Audience estimates are based on a combination of industry reports and internal data analysis, including Nielsen’s 2022 Spring Book. RADIO 7 2022 DONOR REPORT |
PODCASTING OPENED THE BIBLE “I adore this podcast! It has taken me deeper into God’s Word with each episode. I’m learning so much! Thank you!” ERICA, USA (Lisa Harper’s Back Porch Theology) AccessMore episodes released in 2022 573 lifetime listeners 10 MILLION 35MILLION downloads and growing 8 Building on EMF’s foundation of broadcasting, the AccessMore podcast network was developed and launched in 2020 to help reach a new audience seeking to explore their faith and go deeper in their relationship with Jesus. While still relatively new, podcasting has exploded around the world as one of the fastest-growing media formats, with an estimated 100 million people listening in to podcasts by 2024. Through EMF’s AccessMore platform, people are engaging in the life-changing message of the Gospel, listening on the go wherever they are in the world. EMF is committed to developing AccessMore even further, with a variety of topics, while creating a safe destination for audiences to turn to for faith-inspiring content. 1. United States 2. Canada 3. Nigeria 4. India 5. United Kingdom 6. Australia 7. South Africa 8. Czech Republic 9. Netherlands 10. Philippines TOP 10 COUNTRIES GROWING REACH FEATURED PODCASTS debuted in the Top 10 of Apple’s Religion & Spirituality category 5 SHOWS ACCESSMORE PODCASTS AVAILABLE ON: A safe place for people to explore and go deeper LISTEN ON AccessMore.com PODCASTING 9 2022 DONOR REPORT |
Reaching more people through the power of the silver screen There’s no other media that captivates the imagination quite like themovies. Whether it’s on the big screen in a large auditorium filled with people, or a cozy family night at home, the medium of film has the uniXue ability to bring stories to life in a way that takes us into another world. Within the EMF family of media ministries, WTA works to reach people with Christ-centeredmotion pictures, helping filmmaRers develop their proQects and taRe them to movie theaters across the country and into homes on streaming devices around the world. SELECT TITLES ON 05/2022 Featured in the first carousel for top-rated movies on Amazon Prime 04/2022 Release included 250 theaters offering Spanish subtitles NEW FILMS FILM 10 12/2022 Read more in Billboard Magazine 09/2022 Achieved a 100% rating on Rotten Tomatoes and a Top-10 spot at the box office THE IMPACT OF FILM films released in 2022 4 LIKE SEEING MY LIFE ON SCREEN “My birth mother became pregnant with me when she was 18 years old. Ultimately, she made the choice to give me up for adoption. And a few years ago, I reached out to my biological father and mother and forgave them. It was a healing only God could provide. I went to see LIFEMARK tonight, and it was like seeing my life on screen. Thank you for making this movie.” DAVID, USA screens in movie theaters across the country 4,617 FILM 11 2022 DONOR REPORT |
PUBLISHING WTA is a brand within the family of EMF ministries publishing and marketing books with some of today’s top Christian writers. These projects are designed to draw people closer to Christ by hearing how God is working in the lives of others. (s the very first and longest standing mass media format, books uniquely provide an opportunity for audiences to go deeper with artists, teachers and speakers as they share what they’re learning in their journey of faith in Jesus. Helping people grow deeper in their faith through books The Bible for Me: Bible Stories & Prayers by Mike Nawrocki and Amy Parker, 02/2022 A WAY TO CONNECT “The Bible Stories & Prayers book is such a fun and rewarding way for me to connect with my grandkids. I read to my grandkids often, and now we’re developing the habit of reading bible stories before bedtime.” ENCOURAGING “It was good to hear a parent with so many children who experienced every type of child personality be successful yet made mistakes. As a mom, through faith we can rest in the fact we did our best.” Behind the Lights by Helen Smallbone, 04/2022 Watch CeCe Winans and her new book Believe For It, featured on the TODAY Show. 12 COURAGE TO PRAY “Wickham amazes us and invites us to do what God is doing. >e witness how this booR fulfills the call on his life (and ours) to lead others to Christ and start a revival to help further the Kingdom of God.” On Our Knees by Phil Wickham, 09/2022 INSPIRING “Mandisa’s ability to express her story—sharing her scars with such vulnerability—was not only encouraging but also inspiring. Her story gives great insight to the reality of a good, just, loving and gracious God that stops at nothing to break those chains of addiction and darkness.” Out of the Dark by Mandisa, 03/2022 Watch Mandisa’s Out of the Dark interview on Good Morning America. Phil Wickham at book signing event for On Our Knees PUBLISHING 13 2022 DONOR REPORT |
LIVE EVENTS EMF collaborates with concert and touring partners to produce shows and events that profoundly affect communities across the country and around the world. The Gospel is shared through live music and global outreach. EMF’s ministry partner, Awakening Foundation, is at the core of our stateside tours with Hits Deep, Zach Williams, Live at Red Rocks, the K-LOVE Christmas Tour and so many more. In 2022, 336 live events were used to fund care and practical support for marginalized people across the globe. THE RESULTS 2.8 million people impacted through child sponsorship through ChildFund and Food for the Hungry 3 million struggling families have been provided meals through the Salvation Army 80,000 children have been sponsored; for every one child, there are an additional 8 family and community members who are also impacted. That’s 640,000 people 280,000 people reached at concerts through EMF partnered tours Your generosity helps create ministry moments at concerts around the country— and in communities around the world. Matthew West at K-LOVE Red Rocks event K-LOVE Fan Awards Cory Asbury at K-LOVE Red Rocks event 14 TELEVISION K-LOVE ON DEMAND: 2022 BY THE NUMBERS K-LOVE FAN AWARDS This year, 1.6 million households tuned in to watch the K-LOVE Fan Awards on TBN, with over 2.5 million views worldwide. 11,000 110 1MILLION 225,000 app downloads minutes watched lifetime subscribers episodes launched While the medium of television continues to captivate households across the country, the very meaning of the word TV is changing right before our eyes. For the first time in , streaming TV has now become the number one way Americans are watching their favorite shows. Using compelling content and innovative platforms, EMF is developing ways of reaching more people through the mass media platform of television. From partnering with TBN to broadcast the K-LOVE Fan Awards into homes around the world, to the development of EMF’s K-LOVE On Demand video streaming platform, radio listeners and others are being given unparalleled access to the Christian artist community through exclusive concerts, backstage interviews, devotions and episodic shows to help reveal the deep love for Jesus behind the music and performance. Expanding reach from radio to TV LIVE EVENTS & TV 2022 DONOR REPORT | 15
The heartbeat of EMF has always been ministry. It’s what weaves together EMF’s media platforms, programs, and one-on-one connections. EMF’s mass media casts as broad a reach as possible, while EMF’s targeted ministry programs serve specific groups! +are to +ream reaches youth at schools, and *risis 9esponse *are serves first responders. Finally, EMF’s pastoral care teams at K-LOVE and Air1 pray daily over hundreds of prayer requests and connect individually with people in the midst of crisis when they call the K-LOVE and Air1 phone lines. These are all ways EMF works to align its hands with its heart, meeting people wherever they are on their unique journey of faith, helping them to take their next step as they draw ever closer to Christ. It’s a movement inspired by you and your generosity! ENCOURAGING A MOVEMENT OF FAITH GOD BROKE THROUGH “I grew up listening to K-LOVE and in 2009, I went through a divorce. That led to a spiral of depression and questioning God and his goodness—how all this could possibly happen? I got to a point where I was borderline suicidal. Through a lot of songs— a Skillet song in particular—even when I wandered away from the Lord, I continued to listen to K-LOVE and it was the one thread that kept me connected to Him. Amanda from your prayer team helped me reconnect my life. I had a plan and the things I would need to commit suicide in the trunk of my car. One night listening to K-LOVE God broke through. I broke down crying…and that’s just one time of many when K-LOVE was there when I needed it. I’m walking with the Lord today, and I have a good relationship with my kids.” CODY, CA 16 “I had medical issues off and on throughout my life... and there would be nights that I would lay awake in bed asking that God would take me home. One morning, MercyMe came on singing the song Even If. Even if it wasn’t God’s plan to heal that He would use it for a greater good. God has been good and the ministry of music has provided support along the way.” BONNIE, ME A COMMUNITY OF PRAYER prayer requests calls received by EMF’s pastoral care team 460,000 272,000 CONNECTING TO THE HEART OF GOD THROUGH MUSIC SUPPORT ALONG THE WAY “In our 17 years in the military, we moved a lot. Every few years we had to say goodbye to churches, friends, and neighbors, but K-LOVE was always there. No matter where we’ve lived, we would always stream K-LOVE online. Through deployments, hospitalized children, loneliness, personal struggles, and also through the many joys - you have allowed music from the heart of God to minister to us and encourage us to keep going. With all my heart, I am thankful for K-LOVE.” ERIN, VA 2022 DONOR REPORT | 17
klove.com/impact air1.com/impact GIVE ONLINE GIVE ONLINE TEXT “GIVE” TO 21947 OR CALL (800) 525-5683 TEXT “GIVE” TO 38568 OR CALL (888) 937-2471 Help propel this bold new vision to reach more people in even more ways. Give below today! LET’S GO FURTHER TOGETHER
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